Basketball is religion in TNT's new NBA ads
Here's another case of strange marketing bedfellows, as TNT and Sony Pictures team up to cross-promote the NBA playoffs and the movie Angels & Demons. The resulting mashup is interesting and...
View ArticleYou will not escape Sony's '2012' marketing
So, you've probably already seen the clip above for 2012. How could you not? Sony Pictures brags that the rollout of this two-minute clip was "the largest broadcast, cable, online and mobile media...
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Sony Pictures helps you lose pesky virginity
This week's little bit of manufactured controversy comes courtesy of Sony Pictures, which is it promoting its upcoming movie The Virginity Hit by putting the phrase "Still a virgin?" on outdoor boards,...
View ArticleAMC and Sony TV Save Final Season of 'Breaking Bad'
It looks like AMC’s Breaking Bad will stay on the network for the rest of its run. Following difficult negotiations between AMC and the show’s producer, Sony Pictures TV, the two have finally agreed...
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Loss of Starz Puts Netflix in a Bind
Netflix has a content problem. Last week, just as the company’s widely panned subscription price hike went into effect, Starz Entertainment announced that it would not renew its Netflix distribution...
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Spoiler Alert? Trailers Reveal 25 Minutes of 'Amazing Spider-Man'
Sony Pictures' relentless marketing engine for The Amazing Spider-Man was annoying before, but now its zeal is measurable. The studio has released a total of 25 minutes of content (18 percent of the...
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Media Plan of the Year 2012
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year as...
View ArticleYou Probably Forgot That Old Tweet—but Advertisers Haven't
Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell banner to...
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Angry Birds Video Series Launching This Week on TVs, in Apps
For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on the level of...
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TNT Scares Up Big Business With Mob City
The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers. Set to...
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The Top 20 Tumblr Ads of the Year
When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads...
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Snapchat's Movie Guru Behind 'The Social Network'
Snapchat board member Michael Lynton could be a big help with the movie version of the company's founding if there ever is one. Lynton helped bring the founding of Facebook to the screen with The...
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A By-the-Numbers Look at Hollywood’s Marketing Machine
On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year on marketing their...
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The 10 Best Brand Channels on YouTube
YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels...
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Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through
Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The Wall Street Journal....
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Why James Bond Still Drives an Aston Martin, Even If He's Not Helping Sales
When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill. The movie was Goldfinger, the third in...
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The 5 Most Embarrassing Revelations From Sony's Sprawling Hack
The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a public relations sinkhole....
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'The Interview' Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on...
Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas Eve in...
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